Cart 0
Too Cool to Care


Be too cool to care what anyone thinks of Your style. Your quirks. Your looks. Your ...

They are yours and nobody else's. Own them!

Be bold. Harness your passions. Express yourself.


We take our craft seriously.

Quality, Comfort, Detail.

It’s what we do.


Letting inspiration take us

over and creating our own

new and exciting world.


A sense of carefree confidence

rooted in passion and



Coolness is not a certain look or style, or a product that can be bought or sold but a feeling from within oneself, that anyone from any scene or standing can possess.

It is about being confident within yourself and in such a way that you inspire confidence and value within others.


Charlotte - Creative Director

Two time fashion design graduate of New Zealand’s leading school of design, Massey University, Char is well versed in slipping between the technical and conceptual to create fresh high quality wears.

She is passionate about creating practical everyday items that are fun and exciting to wear. Fashion staples need not be boring.


Pete - Tech Ninja

Our inhouse tech ninja, Pete aka Mr. Seamless, specialises in security. His No.1 priority is keeping your online delicates secure and he’s got every door and window sealed tighter than a submarines sump.

Being a numbers guy, he’s also super fly at fine tuning print design mathematics.

When he’s not protecting us from cyber squirglies (technical term) and solving creative maths puzzles, Pete enjoys photography and twiddling dials on the latest drum rack.


TCTC was created by New Zealand streetwear designer Charlotte Webb in 2015.

She designs and produces all garments in house in Melbourne, Australia with love and care.

No factories. No sweatshops. No cut corners.

Aided by her husband, best friend and in house tech ninja this is a two person band.

You cannot represent cool. You’ve got to be cool. You’ve got to be authentic. I think after all these years, that is how I define cool. That is powerful.
— Henry Winkler aka The Fonz (2014)
Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.
— Dr Seuss
TCTC’s brand philosophy is a message of self-empowerment and inner acceptance. It serves as a daily reminder not to judge myself and not to judge others. Love starts from within and emanates out. TCTC teaches me to be a better person, to accept myself and accept others. To celebrate our differences and unite over our common ground.
— Charlotte Webb, TCTC Creative Director